The circular shape of Haeduru’s emblem was designed to resemble the grain. The emblem is divided into sections of the sun, the sky, and the earth in order to represent in overall ‘a rich, fertile field under a cascade of the sunlight’. The circular shape also represents ‘oneness’ and ‘completeness’, the visions Haeduru pursues and projects with its brand name. The orange color represents the sunlight; the blue, the sky; and the green, the earth.